Cynthia Campbell is the Chief Operating Officer (COO) for BALANCE. Cynthia is a strategist, a corporate communicator, and a project executor who proactively identifies and resolves agency challenges, product development, exploration of new markets, and revenue generation opportunities. In this role, she is responsible for completion of mission-critical projects. Cynthia previously served as a VP of Innovation and Strategy at Oklahoma Central Credit Union, Director of Innovation Labs at the Filene Research institute, and VP of Financial Empowerment at Tinker Federal Credit Union. Her entire career has been focused on financial health.

Cynthia currently serves on the CUNA Marketing and Business Development Advisory Board, is part of the Global Women Leadership Network, and is a Credit Union Development Educator (CUDE).

Cynthia holds a BS in Business Administration and an MBA from Elmhurst College in Illinois, and a master’s degree in Adult Education from the University of Central Oklahoma. She is passionate about financial capability, innovation, user experience, yoga, and dogs.