A partnership with BALANCE helps support education initiatives, reduce losses, and develop stronger member relationships. The key to success is to make sure your members know our services are available.

We've found a direct correlation between promotion of the partnership to members and its success. By providing marketing support – written copy, design, and website assistance – we can help you effectively get the word out about this benefit of credit union membership.

Through working with credit unions of different types and sizes nationwide, we've developed some "best practices" for marketing the partnership:

• Web text and prominent link
• Statement messages
• BALANCE brochures or inserts included with loan denial and collection letters (or referred to in the body of the letter)
• Newsletter articles
• BALANCE services included as part of new employee training
• BALANCE brochures in branches
  

Additional Marketing Ideas

• Posters in branches and/or at SEGs
• On Hold and/or video messages
• Targeted direct mail campaigns (i.e. members with low credit scores, first time borrowers, excessive overdraft, etc).
• Email campaigns