BALANCE: Marketing

Collection Letter #1

I have taken the liberty of enclosing information about a new program at (name of credit union) called BALANCE. We're committed to helping our members with their financial needs. As part of that commitment, we're providing access to financial education and counseling. This program is a tool to make money management an easier process. We cover the cost of the program so you have access at no charge.

In reviewing your account, I feel it could be to your advantage to use the services BALANCE offers. Please consider this opportunity and call toll-free, 888-456-2227, for more detailed information on how this will help you with your personal financial needs. You can be assured that any conversations or dealings with BALANCE are confidential and your privacy will remain intact.

Thank you for your membership and for considering the BALANCE program.

Collection Letter #2

I'm glad we had the chance to discuss your account today. Unexpected expenses or a temporary reduction in income can sidetrack even the best money management plans. (Name of credit union) values your membership and it is my goal to help you resolve any difficulties you may be having paying your (credit card bill, auto loan, etc.)

As I mentioned during our conversation, we partner with BALANCE, a financial education and counseling service that offers free, confidential counseling to help individuals and families get back on track with their bills. A BALANCE counselor can go over your income and expenses and offer options for dealing with your debt.

The best time for dealing with your finances is before they become a problem. We encourage you to take advantage of this opportunity to go over your situation with a professional. Your call to BALANCE is free. For more information, or to schedule an appointment, call 888-456-2227, Monday through Thursday from 5am-8pm, Friday from 5am-5pm, and Saturday from 8am-5pm (PST).

Collection Letter #3

The status of your (type of account) suggests you are experiencing difficulty making your bill payments; (name of credit union) wants to help you get back on track.

We have formed a partnership with a financial education and counseling service called BALANCE to help our members go over their finances and develop a plan for meeting their living expenses and paying their bills each month. The services are free and confidential.

Depending on your situation, one of your options for dealing with your debt may be participation in a Debt Management Plan. Through this plan, BALANCE consolidates your bill payments and negotiates with your creditors to lower payments and, in some cases reduce or eliminate interest and fees. The fee to administer this plan is normally $20 per month, but it is free for (name of credit union) members. It is very important that you make arrangements to resolve the delinquency on your account. Please call BALANCE now at 888-456-2227. Counselors are available to take your call Monday through Thursday from 5am-8pm, Friday from 5am-5pm, and Saturday from 8am-5pm (PST).

NSF Target Direct Mail Letter # 1

The first objective of (name of credit union) is for our members to be financially healthy. One indicator of good financial health is a well-managed checking account. We have noticed that you have had a number of overdrafts in recent months and we want to help.

(Name of credit union) has partnered with BALANCE, a financial education and counseling service to provide our members with the resources to be financially successful. As a benefit of your membership you have access to free financial guidance through BALANCE. If your NSF notices are the result of financial stress, you can work with a BALANCE counselor to eliminate that stress through the creation of your own customized budget and action plan.

Call 888.456.2227 or log on to www.balancepro.net for access to this free, confidential service. BALANCE counselors are available Monday through Thursday 5am-8pm, Friday 5am-5pm, and Saturday 8am-5pm (PST).

NSF Target Direct Mail Letter #2

(name of credit union) has partnered with BALANCE, a financial education and counseling service to provide our members with the resources to be financially successful. As a benefit of your membership you have access to free financial guidance through BALANCE. If your NSF notices are the result of financial stress, you can work with a BALANCE counselor to eliminate that stress through the creation of your own customized budget and action plan. You also have access to InBalance, an online checking account management education course. This self-study course will guide you through developing all of the tools necessary to maintain your checking account. Simply log on to www.getinbalance.org.

Call 888.456.2227 or log on to www.balancepro.net for access to this free, confidential service. BALANCE counselors are available Monday through Thursday from 5am-8pm, Friday from 5am-5pm, and Saturday from 8am-5pm (PST).

Targeted Direct Mail Letter

Each person's financial choices and decisions are as unique as the circumstances that surround them…living paycheck to paycheck…never being able to pay more than the minimum on credit cards…feeling trapped in a cycle of high interest rates and fees…wanting to buy a home or establish a savings plan.

As a benefit of membership in your credit union, you have access to BALANCE, a financial fitness program. Call their toll free hotline for free and confidential guidance through your financial challenges. Let us help you reach your goals.

Call 888.456.2227 or log on to www.balancepro.net to find your financial solution.

Loan Decline Letter #1

(Name of credit union) wants to help you achieve your financial goals, whether that means getting out of debt, sending the kids to college, buying your first home, or retiring. We’ve established a partnership to make sure you have access to comprehensive, confidential financial education and counseling.

Through BALANCE, members will receive free, unbiased information and assistance. To use the services, simply call, toll-free, 888-456-2227, or log on to www.balancepro.net. Counselors are available Monday through Thursday from 5am-8pm, Friday from 5am-5pm, and Saturday from 8am-5pm (PST).

In many cases BALANCE counselors can answer your questions immediately. If you’re wondering how long something stays on your credit report or whether it’s better to lease or buy a car, you’ll get the answers as soon as you call. For more complex issues, like debt or money management, an appointment will be scheduled – allowing enough time to go over your budget and discuss options.

If bill payments are an issue, simply reworking your current budget may not be enough to help you get back on track. Your counselor may be able to arrange a Debt Management Plan and negotiate with creditors to reduce payments, interest charges and fees as you work toward repaying your debt. This service, normally $20 per month, is free to all (name of credit union) members.

Personal finance affects all of us, every day. Fortunately, everyone can achieve financial fitness with determination and a little professional guidance. Through this member benefit, (name of credit union) can help you master your money.

Loan Decline Letter #2

Our credit union has partnered with a financial fitness program called BALANCE. Counselors at BALANCE are available for help with credit report and money management questions.

Credit Report Review
A BALANCE counselor will review your credit report with you, making sure you know your rights. They can even provide a low-cost credit report for you.

In a Credit Report Review session, a counselor will help you understand the information included in your credit report, explain how your score is determined, and provide guidance on dealing with any inaccuracies on your report. Together, you will develop a plan of action to improve and protect your credit standing.

InfoLine
Professional financial advice and information is available Monday through Thursday 5am–8pm, Friday 5am–5pm and Saturday 8am–5pm (PST).

Money Management Counseling
Certified financial counselors help you develop both short and long term financial strategies to overcome challenges and meet your goals.

Professional financial advice and information is available Monday through Thursday 5am–8pm, Friday 5am–5pm and Saturday 8am–5pm (PST). 888-456-2227 www.balancepro.net

Short Loan Decline Letter

If your credit rating is keeping you from your goals, contact BALANCE. In partnership with (name of credit union), BALANCE provides financial education and counseling for our members. A counselor will review your credit report with you and help you develop a plan of action for improving your credit standing. Professional financial advice and information is available Monday through Thursday 5am–8pm, Friday 5am–5pm and Saturday 8am–5pm (PST). 888-456-2227 www.balancepro.net

Rate Increase Letter

Periodically, we review our loan portfolio to evaluate our members’ rates on their loans with (name of credit union). The interest rate applied to your (Account) is based on your overall credit history. These rates are subject to adjustment using credit information available at the time of the review.

We have recently conducted such a review. Based on the information in your credit report, the rate on your (Account) has been adjusted. As of (Date) all existing balances and new activity will be converted to the new rate.

Your new rate is (New Rate)
Your previous rate was (Old Rate)

Your monthly payment will not change as a result of this adjustment. For more information about this change, please contact (name of credit union) at (phone number).

The credit information used to determine this change in rate was provided by (Credit Bureau). To view a copy of your credit report, contact (Credit Bureau at Phone Number/ Website).

To provide assistance with all aspects of personal finance – including credit reports – (name of credit union) has partnered with BALANCE, a financial education and counseling service. BALANCE counselors can help you interpret the information on your credit report and take the necessary steps to improve and maintain your credit standing. Contact BALANCE at 888-456-2227 or www.balancepro.net.

Account Closure Letter

Periodically, we review our loan portfolio and the credit standing of our members. Recently, we completed a review of your (Account). Due to a decline in your credit rating we are required to remove your limit and close your account.

The credit information used to determine this change in rate was provided by (Credit Bureau). To view a copy of your credit report, contact (Credit Bureau at Phone Number/ Website).

(Name of credit union) wants to help you achieve your financial goal, whether it means getting out of debt, buying your first home, or retiring. One benefit of (name of credit union) membership is access to free and confidential assistance and personal finance information through BALANCE, a financial education and counseling service. BALANCE counselors can help you interpret the information on your credit report and take the necessary steps to improve and maintain your credit standing. To use the service, simply call, toll-free 888-456-2227, or find more information at www.balancepro.net.

We value your membership. If at a later date you feel your creditworthiness has improved, we welcome you to apply to re-establish a line of credit with (name of credit union).